For me, good design starts with connection: understanding the user, their context, and their real needs. My strength lies in combining this user-centered perspective with a strong business mindset to create meaningful and innovative solutions.
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WORK Examples
Designer, Product Development, Founder → Lejlac, Berlin, 2019–2026
Lejlac - Feminist soap bar
Goal: Create a responsive shopping website for Lejlac
Product Development & Responsive Website
Duration: 7 years
Role: Product Designer, Founder, Marketing Lead
Tools: Shopify, Adobe, Canva, Figma
Product Development: 2019–2021
Marketing & Iteration: 2021–2026
Kollwitzmarkt - Brand + UX for Socials
Goal: From Local Market to Recognisable Experience: Brand and UX Communication for Kollwitzmarkt
Ongoing design for digital presentation
Duration: 1 years
Role: Brand Designer, Visual Designer, UX Writer, Content Designer, Design Strategist, Marketing Lead
Tools: Adobe, Canva, Figma, Edits
Duration: 2025 ongoing
Problem: Plant owners often struggle with inconsistent care because they lack knowledge about plant needs and environment conditions.
Goal: Create a tool that helps people maintain healthy plants with minimal effort in their personal space.
Plant Care App – UX/UI Case Study
Role: UX/UI Designer
Duration: 8 weeks
Team: 1 designer
Tools: Figma, Magic Patterns